By Nancy Wünderlich

Nancy V. Wünderlich employs a multi-method method comprising a global qualitative research in Germany, united states and China and a longitudinal quantitative research to investigate distant prone. She develops the Interactive Technology-Mediated provider version (ITSUM) to supply a finished process of explaining either preliminary reputation and repeated, persisted utilization of distant companies in organizations.

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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings (Applied Marketing Science / Angewandte Marketingforschung) (German Edition) by Nancy Wünderlich


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